Building my first branch workflow made me realize something simple but powerful: automation is a game-changer. While manual setups might feel safer, they’re holding us back. Here’s why email and workflow automation—done right—saves time, drives results, and transforms how you connect with your audience.

In 2024, Gen Z revolutionized digital marketing, driving trends like short-form videos, influencer-led campaigns, and shifting search behaviors. As the most tech-savvy and value-driven generation, we’ve forced brands to adapt quickly. Looking ahead to 2025, the focus shifts to immersive experiences, hyper-personalized content, and sustainability—are you ready to keep up?

Gen Z is redefining teamwork with a unique mix of creativity, efficiency, and clarity. We listen before we speak, value transparency over hierarchy, and thrive on collaboration with ownership. Curious how we get things done? Let’s break it down.